Persona marketing

Concept of Persona Marketing

In marketing, a persona is a fictional person who represents a target group or segment. When developing a marketing strategy, it is useful to define several personas that represent each of the target profiles. The creation of these profiles makes it possible to obtain information about their motivations, habits, objectives, etc.

Combining this marketing approach with our personality recognition method makes it possible to considerably enhance the reliability and reinforce the hypotheses formulated in the descriptions of these profile types. For example, the Persona method makes it possible to:

• Create a series of profiles that correspond to the set of possible temperaments, thanks to an in-depth analysis of these personalities;
• Establish a physical portrait of these profiles, with how they dress, how they act, and their habits: whether they participate in sports (and which ones) or not, whether they are social or not, whether they partake in a given indulgence, etc.;
• Imagine scenarios that are much more reliable and relevant.

Marketing and Collective Intelligence intersect on the subject of the connection and diversity of individuals.

In short, this approach to personalities better will allow marketing experts to consider scenarios in a much more reliable and relevant way.

The Persona method: an indispensable tool for Persona marketing!